Fitter Together
Fitter Together is an inclusive fitness community that welcomes people of all abilities on their fitness journey. The community is committed to creating a safe, genuine, and honest online space, with no social pressure or vanity metrics. Fitter Together's goal is to make fitness and strength achievable for everyone, and they're dedicated to showing that there's a place for everyone in the gym!
Designer & Content Creator
2 weeks
Brief
Create an dynamic and exciting identity that will project the idea that the Fitter Together community is a safe space for everyone to share their wins, but also find support in overcoming their struggles. The brand should come across as encouraging, inclusive, and friendly.
Problem
With the fitness industry oversaturated with judgment and criticism, particularly for beginners and those who aren't in the gym 24/7.
The constant pressure and comparison can be off-putting to newer gym-goers, which can be isolating and overwhelming.
Solution
Highlighting the community aspect of Fitter Together was key to unlocking this brand.
Infused with the idea of uplifting others and supporting other community members is at the core of the Fitter Together branding. The branding strengthens the idea of the community and allows it to extend beyond the walls of the online platform.
With close-knit type, a striking colour palette, and an upbeat personality, the brand comes across as confident, playful, energetic and most importantly: ultra supportive!
